Main Article Content
Abstract
Article Details
Copyright (c) 2024 Della Olivia Caterina Kalangit
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
-
Authors hold the copyright in any process, procedure, or article described in the work and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
-
Authors retain publishing rights to re-use all or portion of the work in different work but can not granting third-party requests for reprinting and republishing the work.
-
Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) as it can lead to productive exchanges, as well as earlier and greater citation of published work.
References
- Creswell, J. W. (2002). Educational Research Planning, Conducting, and Evaluating Quantitative and Qualitative Research. Pearson.
- Helmi, S., Sesotya, W. R., & Pranata, A. (2024). The Effects of Perceived Ease of Use, Perceived Usefulness, Attitude, and Trust on Fintech Adoption in MSMEs. 2nd International Conference on Management and Business (ICOMB 2023), 101–109.
- Hendriyani, C., Dwianti, S. P., Herawaty, T., & Ruslan, B. (2020). Analisis Pengunaan Whatsapp Business Untuk Meningkatkan Perjualan Dan Kedekatan Dengan Pelanggan Di Pt Saung Angklung Udjo. AdBispreneur, 5(2), 193. https://doi.org/10.24198/adbispreneur.v5i2.29171
- Iddris, F., & Ibrahim, M. (2015). Examining the relationships between e-Marketing adoption and Marketing Performance of Small and Medium Enterprises in Ghana. Journal of Marketing and Consumer Research, 10, 160–169.
- IDDRIS, F., KOFI DOGBE, C. S., DUAH, E., & KPARL, E. M. (2024). Predicting the Intention to Adopt WhatsApp Groups as an Innovative Source of Business Financing: An Application of the Technology Acceptance Model. International Journal of Economics & Management, 18(2).
- Jamil, M. M., Talib, N., Azam, N. H. N., Nazeri, N. M., Yusof, M. A. M., & Abidin, N. E. (2018). WhatsApp Acceptance and Behavioral Intention to Use among Non-Nursing Staff in Selected Hospitals at Melaka. 57(Piceeba), 200–207. https://doi.org/10.2991/piceeba-18.2018.48
- Meylianingrum, K., Jaya, T. J., & Fahmi, E. F. F. El. (2023). Optimization of Digital Branding and Marketing for Gempol MSMEs Through WhatsApp Business. Dinamisia: Jurnal Pengabdian Kepada Masyarakat, 7(6), 1528–1533.
- Omar, A., Ramayah, T., Lin, L. B., Mohamad, O., & Marimuthu, M. (2011). Determining factors for the usage of web-based marketing applications by small and medium enterprises (SMEs) in Malaysia. Journal of Marketing Development and Competitiveness, 5(2), 70–86.
- Sugiyono. (2014). Metode Penelitian kuantitatif, kualitatif dan R & D. Bandung?: Alfabeta, 2014.
- Utami, R., Amril, D. Y., Ardiansyah, A., & Jundrio, H. (2022). Pengaruh Perceived Usefulness, Perceived Ease Of Use, Dan Time Saving Terhadap Continuous Usage Intention Dengan Attitude Towards Mobile Apps Sebagai Variabel Mediasi Pada Aplikasi Simpool Di Masa Pandemi Covid 19. Masarin, 1(1), 13–29.
References
Creswell, J. W. (2002). Educational Research Planning, Conducting, and Evaluating Quantitative and Qualitative Research. Pearson.
Helmi, S., Sesotya, W. R., & Pranata, A. (2024). The Effects of Perceived Ease of Use, Perceived Usefulness, Attitude, and Trust on Fintech Adoption in MSMEs. 2nd International Conference on Management and Business (ICOMB 2023), 101–109.
Hendriyani, C., Dwianti, S. P., Herawaty, T., & Ruslan, B. (2020). Analisis Pengunaan Whatsapp Business Untuk Meningkatkan Perjualan Dan Kedekatan Dengan Pelanggan Di Pt Saung Angklung Udjo. AdBispreneur, 5(2), 193. https://doi.org/10.24198/adbispreneur.v5i2.29171
Iddris, F., & Ibrahim, M. (2015). Examining the relationships between e-Marketing adoption and Marketing Performance of Small and Medium Enterprises in Ghana. Journal of Marketing and Consumer Research, 10, 160–169.
IDDRIS, F., KOFI DOGBE, C. S., DUAH, E., & KPARL, E. M. (2024). Predicting the Intention to Adopt WhatsApp Groups as an Innovative Source of Business Financing: An Application of the Technology Acceptance Model. International Journal of Economics & Management, 18(2).
Jamil, M. M., Talib, N., Azam, N. H. N., Nazeri, N. M., Yusof, M. A. M., & Abidin, N. E. (2018). WhatsApp Acceptance and Behavioral Intention to Use among Non-Nursing Staff in Selected Hospitals at Melaka. 57(Piceeba), 200–207. https://doi.org/10.2991/piceeba-18.2018.48
Meylianingrum, K., Jaya, T. J., & Fahmi, E. F. F. El. (2023). Optimization of Digital Branding and Marketing for Gempol MSMEs Through WhatsApp Business. Dinamisia: Jurnal Pengabdian Kepada Masyarakat, 7(6), 1528–1533.
Omar, A., Ramayah, T., Lin, L. B., Mohamad, O., & Marimuthu, M. (2011). Determining factors for the usage of web-based marketing applications by small and medium enterprises (SMEs) in Malaysia. Journal of Marketing Development and Competitiveness, 5(2), 70–86.
Sugiyono. (2014). Metode Penelitian kuantitatif, kualitatif dan R & D. Bandung?: Alfabeta, 2014.
Utami, R., Amril, D. Y., Ardiansyah, A., & Jundrio, H. (2022). Pengaruh Perceived Usefulness, Perceived Ease Of Use, Dan Time Saving Terhadap Continuous Usage Intention Dengan Attitude Towards Mobile Apps Sebagai Variabel Mediasi Pada Aplikasi Simpool Di Masa Pandemi Covid 19. Masarin, 1(1), 13–29.